1. Send reviews to Google only for the first 30 days. People love to "Google it!" when searching for nearby businesses. So, in most cases they end up looking through Google My Business listings.
Improving your Google listing reviews will dramatically improve your customer numbers through having better ratings and a higher number of reviews.
Additionally, the SEO benefits from sending reviews to your Google listing are significant. Regular reviews which are full of keywords relating to your business' niche shows Google that you're current and relevant, so Google starts to show you above your competition.
2. If entering customers manually, do it daily. Don't enter all your customers at once at the end of the week or the end of the month. Why? Because the number of customers replying drops off if you delay asking too long. Businesses can go from getting a 5% review rate, all the way up to 40%, just by entering customers daily rather than at the end of the week or month.
3. Adjust the review request timing until optimized. If less than 40% of your customers are giving you a review (you can see that number inside your account) then you need to adjust the delay on the review request. You can delay for an hour, several hours, or you might even find delay for 24 hours optimal.
As an example, for HVAC repair businesses, review rates are low when customers are asked the second the repair guy or girl walks out the door. That's because the customer’s home hasn’t had a chance to cool down yet. If you set a delay of something like 4 hours for the review request, by which time there’s cool air in the home and the temperatures are back to normal, then customers are happy with the service and want to give a great review.
Think about where the sweet spot is for your kind of business and experiment with the timing until you get your rates up to around 40%.
4. Respond publicly to your reviews. Thanking customers for taking the time to give you a review is a great look to potential customers browsing your listing and shows you care about your customers’ experience with you. In turn, this will lead to more sales.
That’s it! You’ve now got everything you need to get your business ahead of the competition and generate the most reviews where you need them the most.